Actually 3 seconds attention time is stretching it. If your insurance sales ad appearsin a print magazine, or among a sealed stack of post card advertisers, your advertisement attention time is lowered to 2 seconds. Likewise a post card or sales message containing too much unneeded description is pitched by your potential insurance client so fast it almost misses the garbage.
In reality, your sales message has 3 seconds to not only to grab the readers' attention, but to hold it. Otherwise your advertising piece is gone forever to junk mail land. It costs the same to get attention as to not. That's why some razor-sharp advertisers can pull in a 1.5% response rate, on Business to Business mail (B2B). Meanwhile your personal mailing could suffer and be fortunate to receive at of 1 percent reply rate.
It does not factor in much if (1) if your use an experienced standard (formerly know as bulk) mail handler to get the best rates, or (2) if you use the most advanced sorting and quickest first class mail techniques, or (3) even if the address were handwritten out, (4) if someone personally attaches first class stamps. Your insurance sales message could be on an inexpensive post card, a preferred oversized colorful postcard, an eye catching tri-fold mailer, or just a letter inside a fancy colored envelope. Your message could be professionally written either by you or a hired copyrighter. All of these options only account for around a ten percent factor in your final results.
A target refined list accounts for 40% to 60% of your response rate capability. Why purchase a high quality list of likely prospects if you can not get their attention? Using list brokers, or better yet list compilers you can maximize results. The more refined your insurance list is, the higher the quality of your response will be.
The letter should always be short and be able to hook the target recipient without using gimmicks. Never say 'it's the best' as every competitor says that and feels like that. Your headline is the make it or break it point of your insurance agent advertising piece. The total print ad headline and sub-titles should ideally be about 25 words total Until you feel your advertising piece can grab and hold attention go no further! Use stunning adjectives and compelling verbs.
The headline is so important that you should write 3 compelling headlines, and have some associates or friends determine which inspires them the most. Remember to appeal to the recipients emotions, especially of fear, greed, or personal ego are very important.
Here's three key headline examples for seeking top level insurance brokerage agents. "Introducing our innovative barn burning product with limited sales territories." "Immediately start off with free verified and quality tested leads." "Use hairaising impact to steal away your competition's sales pros."
Using descriptive adjectives and compelling verbs and adverbs, called power words, charge up motivation and interest to keep reading your sales piece. It's actually quite easy and fun to write a winning headline. Feel free to steal energy and inspirations from this sample listing of power words and phrases that squeeze action.
These are key power phrases are provided to activate igniting your sales message fire. The sample power words are: the best kept secrets, surprisingly easy to master, solve your problems forever, second to none,my competition will be mad about this, new features have been added, no additional charge, our benefits will not be beat, paint a picture of success, positioned at the top, prepare for a new future, the perfect ten, private invitation, rave reviews, recommended by professionals, remarkably inexpensive, too tempting to resist, sales records set and reset, and scorch the competitors
Insert a knockout word phrase in your next headline, and watch your results jump over the hurdle. Remember if your sales piece does not grab immediate attention, is cannot possibly be expected to achieve worthwhile results.
Well published author, Don Yerke likes to concentrate on what you don't know or what no one else dares to print. Tell it like it is.
Watch for his new paperback book debuting on Amazon this spring. It is loaded with great insurance marketing and recruiting information.
Come and get your FREE "Think and Grow Rich" Ebook by Napoleon Hill instantly. The website address is http://www.agentsinsurancemarketing.com
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