Insurance Marketing in a Recession

Three tips to marketing your insurance agency in a recession:

1) Focus on the positive Do not sell "Fear."

Consumers have bad news overload. They hear about the increasing number of people getting laid off work, losing their incomes and employee benefits every day. No need to remind them. In challenging times, consumers want a strong leader -someone they can trust and depend on. (That's you.) With your insurance leads, you should focus on the strong points of the market. Help your insurance prospects plan for a positive future and encourage them to see the bright side of the market. Refer to the economy with a fresh perspective around financial security and protecting the financial cornerstones of your consumers' lives.

2) Be aware of Generation "G" -Generosity not Greed

According to trendwatching.com;

"Generation 'G' captures the growing importance of 'generosity' as a leading societal and business mindset. As consumers are disgusted with greed and its current dire consequences for the economy-and while that same upheaval has them longing more than ever for institutions that care-the need for more generosity beautifully coincides with the ongoing (and pre-recession) emergence of an online-fueled culture of individuals who share, give, engage, create and collaborate in large numbers."

Your insurance marketing message should reflect the new generation of giving. People are craving empathy, care, giving, and generosity. How can you show your insurance leads that you care about society and that you will take care of them?

3) Think of the person -not the policy

Listening to what your insurance prospects want is the most important thing you can do -in any economy. Drop the insurance policy lingo and engage the customer on their terms. When cold calling commercial insurance leads, focus on the key issues that are, and will be, affecting the market. Offer insurance leads advice over the phone and help them look after the fundamentals of their business. Whether they set an appointment with you or not, your agency will be remembered as a friendly source of advice. Now that's what Generation "G" is all about, right?